Legal
This Cookie Policy explains how AL Digital uses cookies and similar technologies on aldigitalagency.live, what they do, and the choices available to you.
Last updated: 7 August 2026We use a limited set of technologies to operate and understand our website. This policy reflects the services identified on the AL Digital website at the date above. We review it when our website or technology providers change.
Cookies are small text files that websites can place on your device. They can help websites function, remember information and understand how visitors use a site. Similar technologies, including scripts, tags and browser storage, can also store or access information on a device and may be subject to the same privacy rules.
Our current website audit identified WordPress and Elementor as the website platform and Microsoft Clarity as the analytics service used on public pages. We did not identify Google Analytics, advertising pixels or social-media advertising trackers on the audited public page.
WordPress and Elementor provide the website and its page functionality. The public-facing pages audited did not expose a visitor tracking cookie set by WordPress or Elementor. WordPress does use authentication and session cookies for authorised administrators when they sign in; these are required for account, security and administration functions and are not used to track ordinary website visitors for advertising.
AL Digital uses Microsoft Clarity to understand how visitors interact with the website, such as page usage and interaction patterns. Clarity can use cookies and similar technologies to associate page views and generate analytics using pseudonymous identifiers. These analytics technologies are not required to provide the basic website to you.
The cookies Clarity may use depend on browser settings, consent state and Microsoft's current configuration. Microsoft documents the following Clarity cookies and identifiers:
| Name | Provider / type | Purpose | Duration |
|---|---|---|---|
| _clck | Microsoft Clarity / first-party | Persists a Clarity user identifier and preferences for this website. | Persistent; controlled by Microsoft. |
| _clsk | Microsoft Clarity / first-party | Connects page views into a Clarity session recording. | Short-lived; controlled by Microsoft. |
| CLID | Microsoft / third-party | Identifies when Clarity first saw a browser on a site using Clarity. | Persistent; controlled by Microsoft. |
| ANONCHK | Microsoft / third-party | Indicates whether MUID is transferred to Microsoft's ANID identifier; Microsoft states Clarity does not use ANID. | Controlled by Microsoft. |
| MR | Microsoft / third-party | Indicates whether Microsoft's MUID should be refreshed. | Controlled by Microsoft. |
| MUID | Microsoft / third-party | Identifies unique web browsers visiting Microsoft sites for analytics and related operational purposes. | Persistent; controlled by Microsoft. |
| SM | Microsoft / third-party | Used to synchronise the MUID across Microsoft domains. | Session / provider-controlled. |
Strictly necessary technologies are used only where they are essential to deliver a service you request or to maintain essential security and technical operation. They do not require consent where the applicable legal exemption applies. For example, authorised WordPress administrator authentication and security cookies are necessary to operate the site's protected administration area.
We do not use the strictly necessary category as a basis for optional analytics simply because analytics are useful to AL Digital.
Microsoft Clarity is used for analytics and website-experience insight. Clarity's typical operation can place non-essential cookies and use similar technologies. Where UK law requires consent, non-exempt analytics technologies should only be used after valid consent has been obtained.
Microsoft states that Clarity requires a valid consent signal for full functionality for visits originating from the United Kingdom, EEA and Switzerland. You can also learn more about Microsoft's use of cookies in Microsoft's own privacy and Clarity documentation.
Where the website presents a cookie or privacy-preference control, you can use it to accept or reject optional technologies and change your selection. Withdrawing consent does not affect the lawfulness of processing that took place before withdrawal.
You can also block or delete cookies using your browser settings. Most browsers let you view stored cookies, remove them, block third-party cookies or block all cookies. Blocking strictly necessary cookies may affect functions that depend on them.
If an on-site preference control is not available in your current version of the website, you can prevent optional cookies through your browser controls. You can also contact us at hello@aldigitalagency.live with questions about AL Digital's use of cookies.
Microsoft Clarity is a third-party service. When Clarity technology is enabled, information may be processed by Microsoft in accordance with its own terms and privacy information. Third-party technology can be updated independently of AL Digital, so the cookie names or technical details may change over time.
Links from our website to external websites may lead to services that set their own cookies. AL Digital does not control cookies placed after you leave our website; please check the privacy and cookie information of the relevant third party.
We may update this Cookie Policy when our website, analytics tools or legal requirements change. The latest version will be published on this page with an updated date.
If you have a question about this Cookie Policy or the technologies used on the AL Digital website, email hello@aldigitalagency.live.
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