Case Studies
A growing portfolio of websites and connected digital systems designed to solve practical business problems and improve the customer experience.
Featured Project
HealthcareA bespoke pharmacy website bringing service discovery, online appointment booking and patient journeys into one clear, mobile-friendly experience.
Founder-built ecommerce case study
Built and operated by AL Digital founder Amos Lascar, this project moved beyond an idea to become a functioning ecommerce business that served genuine customers and generated real revenue.
The Shopify store, payment journey and customer acquisition activity were all put into practice in a live trading environment.
The commercial journey
The objective was to turn an ecommerce concept into a credible, customer-ready business—not simply a demonstration store. That meant bringing together the storefront, product journey, checkout, payments and a practical route to customer acquisition.
A complete Shopify store was built and prepared for live trading. Payments were fully configured, including PayPal Business, and paid advertising was used to bring prospective customers into the store and test the full commercial journey.
The first genuine customer sale was the decisive validation point. It confirmed that the complete journey—from someone discovering the store to completing payment—worked in a real purchasing environment.
The initial order was followed by multiple genuine customer sales. The store therefore progressed from proof of concept to a functioning ecommerce business generating real revenue through completed purchases.
Growth later became constrained when an advertising payment issue caused the ads account to be suspended and disrupted the store's paid acquisition channel. This restricted further scaling after the core ecommerce, checkout and payment journey had already been validated.
Operating the business created practical, first-hand experience across the connected systems that make ecommerce work—and highlighted how channel disruption can affect growth even when the customer journey itself is functioning.
The project successfully became a live ecommerce business that generated genuine customer sales and real revenue. Its growth was later limited by disruption to paid advertising, while the commercial experience gained continues to inform AL Digital's approach to ecommerce, payments, acquisition and sustainable digital growth.
Portfolio growth
These sector placeholders show where future case studies will sit. They do not represent completed client projects or claimed results.
A future space for healthcare projects that improve how patients discover services, complete forms and move through booking journeys.
A future space for hospitality work spanning reservations, enquiries, digital menus and connected customer communication.
A future space for service-led businesses that need stronger positioning, qualified enquiries and more efficient digital workflows.
Concept studio
These fictional demonstrations explore how the AL Digital design system can adapt to distinct sectors. They are not client work.
Concept Design
Concept Design
Concept Design
Your project could be next
Discuss the customer journey, systems and business outcomes your next digital project needs to support.
